Part Time Paid Media Marketing Manager

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Written by AI from the job title and company, not by Location3, so some details may not match this job. The employer's own page has the real description.

Job Overview

Location3 is seeking a highly motivated Part Time Paid Media Marketing Manager to join our dynamic marketing team. In this role, you will manage and optimize paid media campaigns across various digital platforms to enhance brand visibility and drive results. Your expertise in data-driven marketing strategies will be vital in analyzing performance metrics, adjusting campaigns, and contributing to the overall growth objectives of the company. The ideal candidate will have a passion for digital marketing and a track record of achieving success in paid media initiatives.

Job Responsibilities

• Develop and implement effective paid media campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
• Conduct extensive market research to identify trends and optimize campaign strategies.
• Monitor campaign performance, analyze data, and generate reports for stakeholders.
• Collaborate with the creative team to produce compelling ad copy and visuals.
• Manage budget allocations and ensure campaigns stay within budget while maximizing ROI.
• Conduct A/B testing to improve ad performance and audience targeting.
• Stay updated with industry trends and best practices to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in paid media marketing or digital advertising.
• Proficient in Google Ads and social media advertising platforms.
• Strong analytical skills and experience with data analysis tools.
• Excellent verbal and written communication skills.
• Ability to work independently as well as collaboratively in a team environment.

Technologies & Tools

The Part Time Paid Media Marketing Manager will utilize a variety of technologies and tools to enhance digital campaign effectiveness. This includes Google Ads for search advertising, Facebook Ads Manager for social media campaigns, and analytical tools such as Google Analytics and SEMrush to assess campaign performance and audience behavior. Proficiency with marketing automation platforms and CRM systems may also be beneficial in managing leads and customer interactions.

Ideal Candidates

The ideal candidate for this position will possess a proactive mindset, characterized by a strong desire to learn and experiment with new marketing techniques. Successful candidates will demonstrate exceptional organizational skills, meticulous attention to detail, and the ability to manage multiple projects simultaneously. A collaborative spirit combined with effective communication skills will be critical in working effectively both independently and as part of a team. Prior experience in a fast-paced work environment is highly valued.