Part-Time Sr. Paid Search Manager - B2B

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Job Overview

The Part-Time Sr. Paid Search Manager - B2B at Solomon Page will play a vital role in leading our paid search initiatives for business clients. This position requires a strategic thinker who can effectively manage and optimize search campaigns, ensuring that our digital marketing efforts yield significant returns on investment. The ideal candidate will collaborate closely with various teams to deliver compelling search solutions, analyze campaign performance, and implement data-driven strategies to enhance overall effectiveness in achieving business goals.

Job Responsibilities

• Develop and execute comprehensive paid search strategies tailored to B2B clients.
• Manage and optimize PPC campaigns across various platforms, including Google Ads and Bing Ads, to drive high-quality traffic.
• Conduct thorough keyword research, analysis, and competitive assessments to inform campaign decisions.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Collaborate with the marketing team to align paid search efforts with broader marketing strategies and goals.
• Stay abreast of industry trends, best practices, and changes in paid search technologies to ensure competitive advantage.
• Train and mentor junior team members on paid search strategies and techniques.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid search marketing, preferably with a focus on B2B clients.
• Advanced knowledge of Google Ads, Bing Ads, and related analytics tools.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent verbal and written communication abilities.
• Proficiency in Excel and familiarity with other data analysis tools.

Technologies & Tools

The Sr. Paid Search Manager will utilize a range of technologies and tools to effectively manage campaigns, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, and various data visualization tools. Proficiency in these platforms is crucial for optimizing performance and maximizing the impact of paid search initiatives.

Ideal Candidates

The ideal candidates for this position will possess a strategic mindset and a strong understanding of B2B digital marketing dynamics. They will demonstrate exceptional analytical abilities and problem-solving skills, along with a passion for data-driven marketing. Strong communication and interpersonal skills are essential for collaborating with internal teams and presenting insights effectively. A proactive attitude, coupled with a commitment to staying updated on industry trends and best practices, will further ensure success in this role.