Part-Time Sr. Paid Search Manager - B2B

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Written by AI from the job title and company, not by Solomon Page, so some details may not match this job. The employer's own page has the real description.

Overview

The Part-Time Sr. Paid Search Manager at Solomon Page will play a pivotal role in developing and executing B2B paid search strategies aimed at enhancing brand visibility and driving measurable results. The successful candidate will be responsible for managing and optimizing search campaigns, analyzing performance metrics, and collaborating with cross-functional teams to align marketing objectives with business goals. This position requires an analytical and strategic mindset to ensure effective budget utilization while maximizing ROI.

Job Responsibilities

• Develop, implement, and optimize paid search campaigns across multiple platforms including Google Ads and Bing Ads.
• Conduct keyword research to identify high-value search opportunities and create compelling ad copy that drives engagement.
• Analyze campaign performance metrics and adjust strategies as necessary to achieve key performance indicators (KPIs).
• Manage campaign budgets, allocation of resources, and prepare reports detailing campaign performance and insights.
• Collaborate with the content and SEO teams to ensure alignment between paid search and organic strategies.
• Stay updated on industry trends and best practices in paid search marketing to inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid search marketing, specifically in a B2B context.
• Strong understanding of PPC metrics and ability to analyze data to drive performance improvements.
• Proficient in Google Ads, Bing Ads, and Google Analytics.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Sr. Paid Search Manager will primarily utilize platforms such as Google Ads, Bing Ads, and Google Analytics for campaign management and reporting. Familiarity with additional tools such as SEMrush, Ahrefs, or similar analytics software may be advantageous for conducting competitive analysis and keyword research.

Ideal Candidates

Ideal candidates will possess a strong blend of analytical capabilities and creative thinking. They will thrive in a data-driven environment while also demonstrating the ability to think strategically about performance improvements. A proactive approach to problem-solving and a demonstrated passion for digital marketing principles will set successful candidates apart. The ability to adapt to changing priorities and work collaboratively with various teams will also be highly valued.