Partner Marketing Manager, North America - Remote

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Job Overview

The Partner Marketing Manager, North America at EPAM Systems is responsible for developing and executing strategic marketing initiatives that enhance relationships with partners and drive mutual growth. This role involves collaborating closely with internal teams and partners to craft compelling marketing campaigns, leveraging market insights and customer feedback to refine offerings. The ideal candidate will possess a strong understanding of the technology landscape and demonstrate the ability to influence and engage multiple stakeholders effectively.

Job Responsibilities

• Develop and implement partner marketing strategies to enhance brand awareness and drive revenue growth.
• Collaborate with partners to create compelling marketing materials and campaigns that showcase joint solutions.
• Monitor industry trends and competitor activities to inform marketing strategies and tactics.
• Manage the execution of marketing programs, from concept through execution, ensuring alignment with overall business goals.
• Establish metrics to evaluate campaign effectiveness, analyzing results and providing actionable insights for continuous improvement.
• Coordinate with sales teams to provide support necessary for partner success, including training and resource allocation.
• Host and participate in partner events, webinars, and industry conferences to promote partnerships and generate leads.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, partner management, or business development within the technology sector.
• Proven track record of developing successful marketing campaigns and partner relationships.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills, with a focus on engaging diverse audiences.
• Experience with marketing automation tools and CRM systems.
• Ability to work in a fast-paced, remote environment, managing multiple projects simultaneously.

Technologies & Tools

The Partner Marketing Manager role requires proficiency with various marketing technologies and tools, including but not limited to marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management systems (e.g., Salesforce), and analytics tools for tracking campaign performance. Familiarity with digital marketing tools, social media platforms, and content management systems will also be essential to create and manage effective marketing campaigns.

Ideal Candidates

Ideal candidates for the Partner Marketing Manager position will have a proactive mindset, characterized by a strong drive for results and the ability to think strategically yet execute tactically. They should possess exceptional interpersonal skills to navigate complex partnership dynamics, fostering trust and collaboration. Strong problem-solving abilities paired with a creative approach to marketing challenges will be key. A passion for technology and staying up-to-date with industry trends will further align candidates with EPAM Systems' mission and values.