Performance Marketing Manager

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Written by AI from the job title and company, not by American Bike Ride, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at American Bike Ride will play a pivotal role in driving online traffic, achieving optimal conversion rates, and ultimately increasing revenue. This position requires a strategic thinker with a hands-on approach to manage various digital marketing channels, including SEM, social media, email marketing, and affiliate marketing. The ideal candidate will analyze performance metrics rigorously to inform marketing strategies and optimize campaigns, ensuring alignment with key business objectives and growth targets.

Job Responsibilities

• Develop and execute performance marketing strategies across multiple channels to drive user acquisition and retention.
• Manage and optimize online campaigns through platforms such as Google Ads, Facebook Ads, and other relevant tools.
• Conduct A/B testing to enhance campaign performance and ROI.
• Analyze performance data and prepare reports to inform stakeholders about campaign effectiveness and insights for future initiatives.
• Collaborate with the creative team to develop effective ad content and landing pages.
• Stay updated with industry trends and competitive landscape to identify new opportunities for expansion.
• Manage budgets and allocate resources effectively to maximize campaign performance.
• Oversee SEO and SEM strategies to improve organic reach and user engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• 5+ years of experience in performance marketing, preferably within the e-commerce or lifestyle sectors.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other performance marketing tools.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Experience with budgeting and managing marketing campaigns across various platforms.
• Excellent communication skills, both verbal and written.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

This position utilizes a variety of technologies and tools essential for performance marketing, including Google Analytics for data tracking and analysis, Google Ads and Facebook Ads for campaign management, SEMrush for SEO insights, Mailchimp or similar software for email marketing, and various A/B testing tools to continually optimize digital marketing efforts.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position is one who exhibits a passion for data-driven decisions in digital marketing. They should possess exceptional analytical skills and creativity to innovate on marketing strategies. A results-oriented mindset, coupled with excellent project management abilities, enables them to thrive in a dynamic work environment. Furthermore, the candidate should demonstrate a collaborative spirit, as they will be working closely with multiple teams, ensuring seamless execution of integrated marketing initiatives.