Performance Marketing Manager

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Written by AI from the job title and company, not by Braintrust, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager at Braintrust will be responsible for developing, implementing, and optimizing marketing strategies that drive customer acquisition and engagement. This role will require a data-driven approach to assess campaign performance, generate insights, and make strategic recommendations. The successful candidate will collaborate with cross-functional teams to enhance brand visibility and ensure alignment with business objectives while managing budgets effectively.

Job Responsibilities

• Develop, execute, and optimize performance marketing campaigns across multiple channels, including PPC, display, social media, and email marketing.
• Analyze campaign performance metrics and conduct A/B testing to enhance effectiveness and ROI.
• Manage and allocate budget effectively across channels to maximize marketing spend efficiency.
• Conduct market research to identify new opportunities and trends in performance marketing.
• Collaborate with creative teams to develop compelling advertising copy and visuals that effectively capture target audience attention.
• Monitor competitor strategies and industry trends to maintain a competitive edge.
• Generate regular performance reports and present findings to stakeholders, highlighting insights and recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, preferably within a digital environment.
• Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools.
• Experience with PPC campaigns, social media marketing, SEO, and email marketing.
• Exceptional verbal and written communication skills.
• Proficiency in using marketing automation software.
• Strong project management skills with the ability to juggle multiple tasks and meet deadlines.

Technologies & Tools

The Performance Marketing Manager will utilize a range of technologies and tools, including Google Ads, Facebook Ads Manager, Google Analytics, and various SEO tools such as Moz and SEMrush. Familiarity with marketing automation platforms like HubSpot or Marketo is also essential to ensure effective campaign management and lead tracking.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position will possess a strong blend of analytical and creative skills, allowing them to effectively bridge marketing strategies with business goals. They should demonstrate a proven track record of successful campaign management, a passion for data-driven decision-making, and an eagerness to innovate. Candidates should also have the ability to work collaboratively in a fast-paced environment and be adaptable to changing market conditions and priorities.