Performance Marketing Manager

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Written by AI from the job title and company, not by Braintrust, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager at Braintrust is responsible for driving the development and execution of data-driven marketing strategies that enhance customer acquisition and retention. This role involves overseeing various digital marketing campaigns, optimizing channels for maximum performance, and collaborating with cross-functional teams to align marketing initiatives with business objectives. The ideal candidate will leverage analytics to inform decision-making and ensure the effectiveness of marketing spend, thereby contributing to overall organizational growth.

Job Responsibilities

• Develop, implement, and manage marketing campaigns that promote Braintrust's services.
• Utilize performance metrics to assess campaign effectiveness and identify areas for optimization.
• Conduct A/B testing and other experiments to enhance marketing strategies and improve conversion rates.
• Collaborate with the product and sales teams to ensure consistent messaging across all channels.
• Oversee paid search, display, and social media advertising initiatives to drive traffic and engagement.
• Monitor and analyze competitor activities and industry trends to identify opportunities.
• Prepare regular reports on campaign performance, presenting insights and recommendations to stakeholders.
• Manage budgets for marketing initiatives and ensure efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in performance marketing or digital marketing roles.
• Strong understanding of various online marketing channels, including SEO, PPC, and social media.
• Proven experience in data analysis and utilizing analytics tools (e.g., Google Analytics, Tableau).
• Exceptional project management skills with attention to detail, organizational ability, and time management.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Ability to work in a fast-paced environment and adapt to changing priorities.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to facilitate their duties. These include but are not limited to digital advertising platforms such as Google Ads and Facebook Ads, analytics tools like Google Analytics and SEMrush, email marketing software (i.e., MailChimp or HubSpot), and marketing automation tools to streamline campaign management and reporting.

Ideal Candidates

The ideal candidate will possess a detail-oriented mindset blended with a strategic approach to performance marketing. They should demonstrate a strong analytical ability, with a passion for interpreting data and metrics to foster continuous improvement. Highly collaborative, the candidate should be capable of working well in teams while also displaying initiative to lead projects independently. A proactive attitude towards problem-solving and innovation will be key in navigating the dynamic landscape of digital marketing at Braintrust.