Performance Marketing Manager - Brand

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Written by AI from the job title and company, not by Sumo Logic, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager - Brand at Sumo Logic is a strategic role responsible for driving brand awareness and performance through data-driven marketing initiatives. The successful candidate will be tasked with developing and executing integrated marketing campaigns that capture and engage target audiences, leveraging various digital and traditional channels. This position requires a blend of creative thinking and analytical skills, as well as a deep understanding of marketing metrics to optimize campaign performance and achieve business objectives.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to enhance brand visibility and engagement.
• Manage end-to-end execution of marketing campaigns across digital channels, including search engine marketing (SEM), social media, and email.
• Analyze campaign performance data to identify opportunities for improvement and optimization.
• Collaborate with cross-functional teams, including product marketing, sales, and creative, to align messaging and branding efforts.
• Conduct market research to understand customer needs, preferences, and behaviors.
• Oversee the management of budgets and forecast expenditures for marketing campaigns.
• Utilize marketing automation tools and platforms to enhance campaign execution and tracking.
• Report on key performance indicators (KPIs) and present findings and recommendations to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in performance marketing, preferably within the tech industry.
• Proficient in digital marketing technologies, including Google Ads, Facebook Ads, and email marketing platforms.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Demonstrated experience managing large marketing budgets and successfully optimizing campaigns for performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative problem solver with a strategic mindset and strong attention to detail.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools essential for executing effective campaigns. Key tools include marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), search engine marketing tools (e.g., SEMrush, Moz), and social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager). Familiarity with project management software (e.g., Asana, Monday.com) will also be advantageous.

Ideal Candidates

Ideal candidates for the Performance Marketing Manager position will possess a dynamic blend of creativity and analytical prowess, allowing them to conceive innovative marketing strategies while effectively utilizing data to drive decisions. They should exhibit a strong sense of ownership and leadership, demonstrating the ability to thrive in a fast-paced environment. Additionally, a passion for technology and an eagerness to stay ahead of marketing trends are essential qualities that will contribute to success in this role.