Performance Marketing Manager

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Written by AI from the job title and company, not by ClickUp, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager at ClickUp will play a crucial role in driving growth through the development and execution of strategic marketing initiatives. This position requires a data-driven professional who will optimize campaigns across various digital channels, analyze performance metrics, and collaborate with cross-functional teams to enhance overall brand awareness and user acquisition. The ideal candidate will possess strong analytical skills, be adept at leveraging marketing technologies, and have a keen understanding of customer journeys to effectively target and engage potential customers.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to drive user acquisition and engagement across multiple channels.
• Manage and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Analyze campaign performance metrics to identify trends and insights, recommending actionable improvements to maximize ROI.
• Collaborate with product, design, and content teams to create compelling marketing materials and ensure alignment on brand messaging.
• Conduct A/B testing to refine campaign strategies and enhance user experience.
• Utilize marketing automation tools to design and execute targeted customer communications.
• Stay current with industry trends and competitor activities to identify new opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in performance marketing or digital marketing roles.
• Proficiency in managing PPC and display ad campaigns across various platforms.
• Strong analytical skills with experience in utilizing analytics tools such as Google Analytics, SEMrush, or similar.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
• Excellent communication and interpersonal skills to collaborate with internal stakeholders and external partners.
• Ability to work in a fast-paced environment while maintaining attention to detail.

Technologies & Tools

The Performance Marketing Manager will utilize an array of technologies and software solutions including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and various marketing automation tools. Proficiency with data visualization software, such as Tableau or Power BI, is also beneficial to effectively interpret and present performance insights.

Ideal Candidates

The ideal candidate will be an innovative thinker who possesses a strong analytical mindset coupled with a passion for data-driven decision-making. They should have a proven track record of successful campaign management and demonstrate an ability to collaborate effectively with diverse teams. A proactive attitude towards problem-solving, excellent time management skills, and a commitment to continuous improvement will also be key characteristics that align with the culture at ClickUp.