Performance Marketing Manager

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Written by AI from the job title and company, not by Compunnel Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager at Compunnel Inc. is responsible for developing and executing comprehensive marketing strategies aimed at driving customer acquisition and engagement through various digital channels. This role includes managing campaigns across search engines, social media, and display advertising, analyzing performance metrics, and optimizing spend based on actionable insights. The ideal candidate will work closely with cross-functional teams to ensure alignment across marketing initiatives, leveraging data to cultivate growth and enhance brand visibility.

Job Responsibilities

• Design and implement effective performance marketing strategies to drive traffic and increase conversion rates across digital channels.
• Manage and optimize PPC campaigns, including Google Ads and social media advertising, ensuring maximum ROI.
• Conduct A/B testing and leverage analytics tools to measure effectiveness and improve campaign performance.
• Oversee budget allocation and expenditure for digital marketing initiatives, ensuring effective tracking and reporting.
• Collaborate with the content, design, and sales teams to create integrated marketing campaigns.
• Analyze market trends and competitor strategies to identify growth opportunities.
• Prepare and present performance reports to stakeholders, highlighting key insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and performance advertising.
• Proven track record of managing successful PPC campaigns and optimizing them for performance.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics and Excel.
• Experience with CRM and marketing automation platforms.
• Familiarity with SEO principles and content marketing strategies.
• Excellent communication and interpersonal skills.

Technologies & Tools

The Performance Marketing Manager will utilize a range of technologies and tools to execute and measure marketing efforts effectively. Familiarity with Google Ads, Facebook Ads Manager, Google Analytics, and bid management platforms is essential. Additionally, experience with email marketing software and CRM tools such as HubSpot or Salesforce is required to ensure effective cross-channel marketing strategies.

Ideal Candidates

An ideal candidate for the Performance Marketing Manager position will possess a combination of strategic thinking and analytical skills, enabling them to leverage data effectively while being creative in campaign design. They should have a strong understanding of digital marketing trends, possess excellent organizational skills, and demonstrate the ability to thrive in a fast-paced environment. A proactive problem solver with strong leadership qualities will fit seamlessly into Compunnel Inc.'s collaborative work culture.