Performance Marketing Manager/ Digital Marketing Manager

About this kind of role

What a Performance Marketing Manager/ Digital Marketing Manager usually does. The employer's own details are in the listing.

Typically does: This role focuses on driving online sales and leads through paid advertising campaigns. Responsibilities include planning, executing, and optimizing campaigns across various platforms, analyzing data to improve performance, and managing budgets effectively. A key aspect is identifying target audiences and tailoring marketing messages to resonate with them. Reporting on campaign results and making data-driven recommendations for future strategies are also common tasks.

Tools and skills: Proficiency in Google Ads, social media advertising platforms (Facebook, Instagram, LinkedIn, Twitter), analytics tools like Google Analytics, and experience with marketing automation software is generally expected, alongside strong analytical and communication skills.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and a desire to continuously improve marketing performance often thrive in this role.