Performance Marketing Manager, DTC

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Written by AI from the job title and company, not by Livingood Daily, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager, DTC at Livingood Daily will oversee and optimize direct-to-consumer marketing strategies to drive growth and enhance brand presence. This role is critical in analyzing performance metrics, developing campaigns across various digital platforms, and ensuring effective allocation of budget for maximum ROI. The candidate will collaborate with cross-functional teams to create a data-driven approach that informs marketing decisions, assesses customer engagement, and strengthens the overall marketing effectiveness.

Job Responsibilities

• Develop, execute, and optimize multi-channel digital marketing campaigns focused on driving customer acquisition and retention.
• Analyze performance data and metrics to identify trends, optimize campaigns, and report on overall effectiveness.
• Collaborate with creative and content teams to produce compelling marketing materials that align with brand messaging.
• Manage budgets associated with marketing campaigns, ensuring efficient allocation of resources.
• Conduct A/B testing and other experiments to determine the most effective marketing strategies.
• Work closely with product management to align marketing efforts with product launches and promotions.
• Stay current with industry trends and competitive landscape, providing insights to inform strategic decisions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in performance marketing, preferably within a DTC environment.
• Demonstrated proficiency in digital marketing channels, including PPC, SEO, email, and social media.
• Strong analytical skills, with experience in data interpretation and making data-driven decisions.
• Proficiency in marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and email marketing software.
• Exceptional communication and collaboration skills, with the ability to work cross-functionally.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to effectively manage and analyze marketing campaigns. Key platforms include Google Analytics for data tracking and performance monitoring, social media management tools such as Hootsuite or Sprout Social, and advertising platforms such as Google Ads and Facebook Ads. Additionally, marketing automation tools like HubSpot or Mailchimp will be leveraged for email marketing and customer segmentation.

Ideal Candidates

Ideal candidates for this position will possess a strong analytical mindset combined with creative problem-solving abilities. They should be proactive and results-driven, showcasing a passion for marketing and a keen interest in the health and wellness industry. Effective communication skills and a collaborative spirit are essential for working with diverse teams and stakeholders. A successful Performance Marketing Manager will also exhibit adaptability and resilience in a fast-paced, constantly evolving environment.