Performance Marketing Manager

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Written by AI from the job title and company, not by Epsilon, so some details may not match this job. The employer's own page has the real description.

Overview

As a Performance Marketing Manager at Epsilon, you will be responsible for developing and executing performance-driven marketing strategies that drive customer acquisition, engagement, and retention. You will manage and optimize various digital marketing channels to maximize ROI and ensure alignment with the company's overall business objectives. This role requires a results-oriented mindset and the ability to analyze data trends to inform decision-making and enhance campaign performance.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies across multiple channels including SEM, display advertising, social media, and email marketing.
• Monitor, analyze, and optimize digital campaigns to achieve key performance indicators (KPIs) and maximize return on investment (ROI).
• Collaborate with analytics and data science teams to leverage insights and recommend adjustments for campaign improvement.
• Manage the budget for performance marketing efforts, ensuring effective allocation and spending.
• Perform competitive analysis and market research to identify opportunities and best practices.
• Lead campaigns from conception through execution, including managing timelines and deliverables.
• Utilize A/B testing and other methodologies to assess the effectiveness of marketing strategies.
• Prepare regular performance reports and presentations for key stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in performance marketing or a similar role.
• Proficiency in digital marketing channels, including SEM, social media, and email marketing.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Experience with performance marketing tools and analytics platforms (e.g., Google Analytics, AdWords, Facebook Ads Manager).
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Performance Marketing Manager at Epsilon will utilize a variety of technologies and tools, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (such as SEMrush or Moz), email marketing platforms (like Mailchimp or HubSpot), and CRM software (Salesforce, HubSpot CRM). Familiarity with data visualization tools such as Tableau or Power BI is also beneficial.

Ideal Candidates

Ideal candidates for the Performance Marketing Manager position will possess strong problem-solving skills and a data-driven approach to marketing. They should be innovative thinkers who are capable of adapting strategies based on emerging trends and insights in the digital landscape. Furthermore, a successful candidate will demonstrate a collaborative spirit, effectively supporting and influencing marketing initiatives across departments while thriving in a fast-paced and dynamic environment.