Performance Marketing Manager for Media & Entertainment

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Written by AI from the job title and company, not by Evercast, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager for Media & Entertainment at Evercast will spearhead nationwide campaigns aimed at elevating our brand presence and driving user acquisition in the competitive media landscape. This role encompasses strategic planning, execution, optimization, and analysis of multi-channel performance marketing initiatives. The candidate will collaborate closely with cross-functional teams to ensure the alignment of marketing strategies with overall business objectives, directly contributing to the growth and success of Evercast within the media and entertainment sectors.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to increase customer acquisition and retention.
• Manage and optimize all digital marketing channels, including SEM, display advertising, social media, and affiliate marketing.
• Analyze campaign performance metrics and derive insights to facilitate data-driven decision making.
• Collaborate with creative teams to produce compelling marketing materials that resonate with target audiences.
• Monitor industry trends and competitor activities to identify opportunities for innovation and improvement.
• Oversee budget management and allocation for advertising spend, ensuring maximum ROI.
• Conduct A/B testing and multivariate testing to optimize conversion rates on various digital platforms.
• Create and present detailed performance reports to stakeholders, highlighting key insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in performance marketing, with a strong focus on media and entertainment sectors.
• Proficiency in Google Ads, Facebook Ads Manager, and analytics platforms such as Google Analytics and Tableau.
• Solid understanding of SEO/SEM principles, social media strategy, and content marketing.
• Exceptional analytical skills with the ability to interpret complex data and make informed decisions.
• Strong project management skills, with a proven ability to manage multiple campaigns and deadlines effectively.
• Excellent verbal and written communication skills, with attention to detail.

Technologies & Tools

The Performance Marketing Manager will utilize various technologies and tools to execute their role effectively. Key tools include Google Analytics for data analysis, Google Ads and Facebook Ads Manager for campaign management, SEMrush for SEO tactics, and HubSpot for lead management and inbound marketing strategies. Familiarity with project management tools such as Asana or Trello is also beneficial for efficient workflow management.

Ideal Candidates

An ideal candidate for the Performance Marketing Manager position will possess a data-driven mindset combined with creative marketing skills. They should be passionate about the media and entertainment industry and have a knack for storytelling through performance marketing. Extremely organized, they should thrive in fast-paced environments and be adaptable to changing priorities. Strong interpersonal skills are crucial, as this role requires collaboration not only within the marketing team but across various departments as well. A proactive approach to identifying and solving problems is essential for success in this role.