Performance Marketing Manager (Franchise Accounts)

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Job Overview

The Performance Marketing Manager for Franchise Accounts at 215 Marketing will play a vital role in driving the performance of marketing initiatives tailored to franchise operations. This position involves developing, executing, and optimizing marketing strategies that meet the distinct needs of franchise partners. The manager will analyze data-driven insights to enhance ROI, foster collaborative relationships, and ensure brand consistency across multiple franchise channels.

Job Responsibilities

• Develop and manage comprehensive performance marketing strategies for franchise accounts.
• Analyze and interpret campaign performance data to drive strategic decision-making and optimize marketing efforts.
• Collaborate with franchise partners to align marketing goals and ensure brand adherence.
• Implement A/B testing and other performance measurement techniques to assess the effectiveness of marketing campaigns.
• Monitor and report on the effectiveness of marketing initiatives, providing insights and recommendations to stakeholders.
• Manage budgets to maximize the impact of marketing spend across all franchise accounts.
• Oversee the creation of high-quality, engaging content that resonates with target audiences.
• Stay updated on industry trends and emerging technologies that can enhance marketing performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in digital marketing, with a focus on performance marketing and franchise models.
• Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or HubSpot.
• Strong understanding of search engine marketing (SEM), search engine optimization (SEO), and paid social media strategies.
• Excellent analytical skills with a data-driven mindset.
• Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Exceptional communication and interpersonal skills, capable of building strong relationships with franchise partners.

Technologies & Tools

In this position, the Performance Marketing Manager will utilize a variety of technologies and tools to enhance campaign execution and performance tracking. Key platforms include Google Ads, Facebook Ads Manager, marketing automation software, and CRM systems. Familiarity with data visualization tools such as Tableau or Power BI will also be beneficial for presenting actionable insights to stakeholders.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager (Franchise Accounts) role will be a proactive and results-oriented individual with a passion for leveraging marketing data to drive franchise growth. They will demonstrate strong leadership qualities, embrace collaboration, and maintain a customer-centric approach. The successful candidate will possess a strategic mindset, outstanding analytical capabilities, and a keen awareness of market trends, enabling them to make informed decisions that yield measurable results.