Performance Marketing Manager (Fully remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Branching Minds, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Branching Minds is responsible for developing, implementing, and managing performance marketing strategies that drive measurable results. This role involves leveraging digital channels to increase awareness, engagement, and conversions, while optimizing campaigns for maximum ROI. The ideal candidate will work closely with cross-functional teams to ensure alignment of marketing initiatives with company goals, while fostering growth through data-driven decision-making.

Job Responsibilities

• Develop and execute performance marketing strategies that effectively promote the company's brand and services.
• Analyze and optimize digital advertising campaigns across various channels, including PPC, social media, and email marketing.
• Utilize analytics tools to monitor performance metrics and derive actionable insights to improve marketing initiatives.
• Collaborate with the content and design teams to create compelling ad creatives and landing pages that drive conversion.
• Manage budget allocation, ensuring optimal spend across all performance marketing channels.
• Conduct A/B testing to refine campaigns and maximize user engagement and lead generation.
• Report on campaign performance and provide recommendations for improvement to senior management.
• Stay up-to-date with industry trends and emerging technologies to leverage new opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in performance marketing or digital marketing roles.
• Proficient in analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Strong understanding of SEO, SEM, and PPC strategies.
• Experience with social media advertising and email marketing platforms.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and teamwork skills to foster cross-functional collaboration.
• Ability to work independently in a fully remote setting while managing multiple projects.

Technologies & Tools

The Performance Marketing Manager will utilize various technologies and tools to achieve marketing objectives. This includes, but is not limited to, Google Ads, Facebook Ads Manager, HubSpot, Marketo, Google Analytics, Tableau for data visualization, and relevant SEO tools. Familiarity with marketing automation platforms and CRM systems will be essential for effective campaign management.

Ideal Candidates

The ideal candidates for this position are results-driven individuals who possess a strong analytical mindset and an innovative approach to performance marketing. They are proactive, adaptable, and possess excellent problem-solving skills. A successful candidate will have a passion for digital marketing, a commitment to continuous learning, and an ability to thrive in a fast-paced, remote work environment. Strong interpersonal skills will enable them to work efficiently with team members from diverse backgrounds.