Performance Marketing Manager - Great Jones

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Written by AI from the job title and company, not by Meyer, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Great Jones, part of Meyer, will be responsible for driving growth through strategic performance marketing initiatives. This role involves developing, executing, and optimizing digital marketing campaigns across various channels aimed at enhancing customer acquisition and retention. The ideal candidate will leverage data-driven insights to increase conversions and maximize return on investment, while collaborating closely with cross-functional teams to align marketing efforts with overall business objectives.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies across digital channels, including Search Engine Marketing (SEM), Social Media Advertising, and Affiliate Marketing.
• Monitor and analyze campaign performance metrics to identify areas for optimization and improvement, ensuring alignment with key business objectives.
• Conduct A/B testing on landing pages and ad creatives to enhance conversion rates and user experience.
• Collaborate with the content team to create compelling and targeted messaging that resonates with intended audiences.
• Manage relationships with external agencies and vendors to enhance campaign effectiveness and achieve targeted results.
• Prepare detailed reports on performance metrics and ROI to present to stakeholders and inform future marketing strategies.
• Stay up to date with industry trends and best practices in performance marketing and digital advertising.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in performance marketing or digital advertising, with proven success in managing PPC campaigns.
• Strong analytical skills, with experience in using data analytics tools (e.g., Google Analytics, SEMrush) to drive insights and campaign improvements.
• Ability to work collaboratively within a team and communicate effectively with stakeholders at all levels.
• Proficiency in various digital marketing platforms, including Google Ads, Facebook Ads Manager, and affiliate marketing networks.

Technologies & Tools

The Performance Marketing Manager will utilize various technologies and tools to effectively manage campaigns and analyze performance data. These include Google Ads for search marketing, Google Analytics for tracking website traffic and user behavior, social media advertising platforms such as Facebook Ads and LinkedIn Ads, as well as marketing automation tools for optimizing user engagement. Familiarity with SEO tools like SEMrush and competitive analysis software will also be beneficial in this role.

Ideal Candidates

An ideal candidate for this position will be highly analytical, creative, and driven by results. They should possess a strong understanding of digital marketing principles and a passion for leveraging data to inform decision-making. Additionally, they will exhibit strong project management skills and the ability to adapt quickly in a fast-paced environment, ensuring that they can meet deadlines and deliver high-quality results. Excellent communication and interpersonal skills will be essential for collaborating with diverse teams and communicating effectively with stakeholders.