Performance Marketing Manager

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Written by AI from the job title and company, not by Green Thumb Industries (GTI), so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Green Thumb Industries (GTI) will be responsible for developing and executing data-driven marketing campaigns aimed at increasing brand visibility and driving customer acquisition. This role entails close collaboration with various teams to create and optimize multi-channel marketing strategies, leveraging analytics to inform decisions and enhance campaign performance. The ideal candidate will possess strong analytical skills along with extensive knowledge in digital marketing practices, ensuring GTI remains at the forefront of the cannabis industry.

Job Responsibilities

• Design, implement, and manage performance marketing campaigns across multiple channels, including search engine marketing, display advertising, social media, and email.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.
• Collaborate with creative teams to develop compelling ad copy and visuals that align with GTI's brand voice.
• Conduct market research to identify new opportunities for customer engagement and growth.
• Prepare detailed reports on campaign performance and present findings to the executive team.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Stay updated on industry trends, best practices, and emerging technologies to continually refine marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in performance marketing or digital marketing roles.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics.
• Excellent written and verbal communication skills.
• Experience with A/B testing methodologies and conversion rate optimization.
• Familiarity with marketing automation tools such as HubSpot or Marketo.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to enhance campaign execution and performance tracking. Key platforms include Google Ads for search and display advertising, social media management tools such as Hootsuite or Sprout Social, and analytical software like Google Analytics and Tableau to measure and analyze performance metrics. Familiarity with email marketing platforms and CRM systems will also be essential for managing customer interactions and optimizing communication strategies.

Ideal Candidates

Ideal candidates for the Performance Marketing Manager position will demonstrate a strong passion for data and marketing. They will be highly detail-oriented, ensuring that all campaigns are optimized for maximum effectiveness. Successful individuals will possess a proactive mindset, excellent problem-solving abilities, and the capacity to work collaboratively within cross-functional teams. Additionally, an aptitude for adapting to a fast-paced environment while managing multiple projects will be crucial for the success in this role.