Performance Marketing Manager

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Written by AI from the job title and company, not by Harnham, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager at Harnham will be responsible for developing, executing, and optimizing marketing strategies aimed at achieving business goals and enhancing brand presence. This role requires a data-driven approach to analyze campaign performance, drive user engagement, and maximize return on investment. The ideal candidate will collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives while managing the marketing budget and optimizing performance in various digital channels.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies across multiple channels, including PPC, SEO, email, and social media.
• Analyze campaign performance metrics to drive optimization and improve overall return on investment.
• Collaborate with the analytics team to establish KPIs and utilize data-driven insights to inform marketing decisions.
• Manage and allocate the marketing budget efficiently, ensuring optimal use of resources for maximum impact.
• Conduct market research to identify trends and opportunities for growth while keeping abreast of industry developments.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and accountability.
• Work closely with creative teams to ensure alignment of marketing materials with brand guidelines and campaign objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• Minimum of 5 years of experience in performance marketing or digital marketing roles.
• Strong knowledge of performance marketing channels including SEM, SEO, social media, affiliate marketing, and email marketing.
• Proficient in analytics tools such as Google Analytics, SEMrush, and HubSpot.
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Demonstrated experience in managing marketing budgets and optimizing expenditures.
• Outstanding communication skills, both written and verbal, with the ability to present information clearly and effectively.

Technologies & Tools

The Performance Marketing Manager will utilize a range of technologies and tools to execute marketing strategies effectively. Key platforms include Google Ads for PPC campaigns, Google Analytics for performance analysis, and social media management tools such as Hootsuite and Buffer. Familiarity with marketing automation software like HubSpot or Marketo, as well as CRM systems, will also be essential for generating leads and tracking customer engagement.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position will exhibit a strong blend of strategic thinking, creativity, and analytical prowess. They will possess a results-oriented mindset with a passion for using data to inform decisions. Strong leadership skills are vital for managing and mentoring a team, while excellent interpersonal skills will enable effective collaboration with various stakeholders. A proactive attitude toward learning and adapting to evolving market trends is essential for success in this dynamic role.