Performance Marketing Manager (Hybrid or Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Edgewell Personal Care, so some details may not match this job. The employer's own page has the real description.

Job Overview

Edgewell Personal Care is seeking a highly motivated and results-oriented Performance Marketing Manager to join our dynamic team. In this hybrid or remote role, you will be responsible for developing, executing, and optimizing performance marketing strategies across various digital platforms. Your primary goal will be to enhance brand visibility, drive acquisition, and achieve key business objectives through data-driven decision-making and strategic media planning. Collaboration with cross-functional teams will be essential to align marketing initiatives with overall company objectives.

Job Responsibilities

• Develop and implement performance marketing strategies to maximize customer acquisition and ROI.
• Conduct in-depth analysis of marketing campaigns and corresponding performance metrics to drive ongoing improvements.
• Manage and optimize paid search, display advertising, social media, and affiliate marketing channels.
• Collaborate with creative teams to produce compelling and effective advertising content.
• Monitor and report on campaign performance, providing actionable insights and recommendations to stakeholders.
• Stay up-to-date with industry trends and best practices to inform strategy adjustments and innovation.
• Manage budgets and allocate spend across various channels to ensure optimal resource utilization.
• Liaise with external vendors, agencies, and partners to enhance marketing efforts and facilitate successful campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in performance marketing, with a proven track record of successful campaign management.
• Strong analytical skills, including proficiency in data analysis and performance metrics evaluation.
• Expertise in using digital marketing platforms such as Google Ads, Facebook Ads, and relevant analytics tools.
• Excellent communication and interpersonal skills, capable of working collaboratively across departments.
• Ability to thrive in a fast-paced, results-oriented environment while managing multiple priorities.
• Familiarity with SEO, email marketing, and web analytics is a plus.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to execute campaigns effectively. These tools include, but are not limited to, Google Ads, Microsoft Advertising, Facebook Business Manager, Google Analytics, Adobe Analytics, and various Customer Relationship Management (CRM) systems. Familiarity with marketing automation platforms and project management tools will also be essential for coordinating marketing efforts and tracking success.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position at Edgewell Personal Care will possess a mix of creativity and analytical thinking. They will thrive on data-driven insights to inform marketing strategies and demonstrate a strong commitment to achieving results. A proactive and adaptable demeanor, along with excellent leadership qualities, will enable them to inspire collaboration among diverse teams. Additionally, a passion for innovation and staying ahead of industry trends will be vital for success in this fast-paced environment.