Performance Marketing Manager, India & Europe

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Written by AI from the job title and company, not by Amaze, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager for India & Europe at Amaze will be responsible for the strategic planning, execution, and optimization of marketing campaigns aimed at maximizing ROI and driving user acquisition across these regions. This role will involve collaborating with cross-functional teams to create data-driven strategies, analyzing performance metrics, and implementing innovative marketing techniques to enhance brand visibility and engagement in a competitive market environment.

Job Responsibilities

• Develop and implement performance marketing strategies tailored to the unique market dynamics of India and Europe.
• Monitor and analyze campaign performance metrics to derive insights and inform future marketing direction.
• Collaborate with product, creative, and analytics teams to ensure alignment with overall business objectives.
• Manage budgets, forecast revenue, and optimize spend across multiple channels including PPC, SEO, email marketing, and social media.
• Conduct A/B testing and other performance analysis techniques to enhance campaign effectiveness.
• Stay updated on industry trends and emerging technologies to identify new opportunities for growth.
• Prepare and present comprehensive reports on marketing performance to stakeholders, demonstrating the impact of initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in performance marketing or digital marketing.
• Proven track record of successfully managing and optimizing multi-channel marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Familiarity with marketing automation tools and platforms (e.g., Google Ads, Facebook Ads, HubSpot).
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
• Experience in e-commerce or tech industries is a plus.

Technologies & Tools

The Performance Marketing Manager will utilize various technologies and tools to enhance marketing initiatives. Key platforms include Google Analytics for website performance analysis, SEMrush for SEO and keyword tracking, HubSpot for marketing automation and CRM management, and various social media platforms for targeted advertising campaigns. Proficiency in data visualization tools such as Tableau or Microsoft Power BI will be beneficial for presenting campaign insights.

Ideal Candidates

The ideal candidates for the Performance Marketing Manager position will be results-oriented professionals who possess a strategic mindset and a keen understanding of digital marketing landscapes. They should demonstrate creativity in problem-solving and have a strong passion for data analysis. Successful candidates must be adaptable, able to thrive in fast-paced environments, and exhibit leadership qualities to motivate and inspire cross-functional teams.