Performance Marketing Manager

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Written by AI from the job title and company, not by Jack in the Box, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Jack in the Box will play a crucial role in driving growth and revenue through data-driven marketing strategies. This individual will be responsible for overseeing and optimizing the performance of various digital marketing campaigns, including paid search, social media, and email marketing. The ideal candidate will leverage analytics to refine targeting, enhance customer engagement, and assess campaign effectiveness, all while collaborating closely with cross-functional teams to align marketing efforts with business objectives.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to enhance brand visibility and drive customer acquisition.
• Manage and optimize multi-channel digital marketing campaigns, including PPC, display, and social media advertising.
• Analyze campaign performance metrics and generate detailed reports to provide actionable insights and recommendations.
• Collaborate with creative and content teams to ensure alignment of branding and messaging across campaigns.
• Conduct A/B testing for various marketing initiatives and utilize data to inform marketing decisions.
• Oversee budget allocation and ensure optimal return on investment for all marketing activities.
• Stay updated on industry trends and emerging marketing technologies to maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• A minimum of 5 years of experience in performance marketing or digital marketing roles.
• Proficiency in analytics tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of SEO, SEM, and social media marketing principles.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical skills, with a proven track record of using data to drive decision-making.
• Strong communication and collaboration skills, with the ability to work effectively in a team setting.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities. These include Google Ads and Facebook Ads Manager for campaign management, Google Analytics and other analytics platforms for performance tracking, as well as marketing automation tools such as HubSpot or Marketo for customer engagement and lead nurturing. Familiarity with data visualization tools like Tableau and CRM systems will also be essential in assessing data insights and enhancing marketing efforts.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position will possess a strong blend of analytical prowess and creative thinking. They should be results-driven, demonstrating a passion for leveraging data to inform marketing strategies. Excellent communication skills are crucial for collaborating with diverse teams and guiding stakeholders. Furthermore, a proactive approach to staying ahead of industry trends and a continuous desire to learn will set a candidate apart in this dynamic marketing environment.