Performance Marketing Manager, North America

About this kind of role

What a Performance Marketing Manager, North America usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager plans and executes digital marketing campaigns with a focus on measurable results. This involves managing paid advertising channels like search engines, social media, and display networks to drive conversions and achieve specific business goals. They analyze campaign data, optimize performance, and report on key metrics to demonstrate return on investment. Responsibilities often include budget management, A/B testing, and collaborating with creative and analytics teams.

Tools and skills: Proficiency in Google Ads, social media advertising platforms (Facebook, LinkedIn, Twitter), analytics tools (Google Analytics), and marketing automation software is generally required, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a data-driven mindset, a strong understanding of digital marketing principles, and a passion for optimizing campaigns to maximize performance are typically successful in this role.