Performance Marketing Manager

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Written by AI from the job title and company, not by Outschool, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Outschool will play a pivotal role in developing and executing data-driven marketing strategies aimed at optimizing customer acquisition and retention across various channels. This position will require collaboration with cross-functional teams to track campaign performance, analyze key metrics, and drive actionable insights to enhance overall marketing effectiveness. The ideal candidate will demonstrate a strong understanding of performance marketing principles and possess a hands-on approach to driving results that align with Outschool's objectives and mission.

Job Responsibilities

• Develop and manage performance marketing campaigns across multiple channels, including PPC, paid social, and display.
• Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization.
• Collaborate with the creative team to ensure that campaign visuals and messaging align with brand standards and target audience expectations.
• Conduct A/B testing to identify effective strategies for improving conversion rates and ROI.
• Maintain budget oversight and allocation across various marketing channels.
• Leverage analytics tools to extract data insights and drive informed decision-making.
• Stay updated on industry trends, best practices, and emerging technologies to ensure Outschool remains at the forefront of performance marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, with a proven track record of successful campaign execution.
• Strong proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms (Google Analytics, Tableau, etc.).
• Excellent analytical skills and the ability to interpret data to drive strategic decision-making.
• Strong communication skills, both written and verbal, with the ability to present complex information effectively.
• Experience with budget management and forecasting.
• Ability to work collaboratively within cross-functional teams and adapt to changing environments.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to enhance campaign efficiency and reporting. This includes but is not limited to Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and Google Analytics. Familiarity with Excel for data analysis and reporting, as well as A/B testing tools such as Optimizely or VWO, will also be integral to the role.

Ideal Candidates

The ideal candidates for the Performance Marketing Manager position should possess a growth mindset and an analytical approach to problem-solving. They should be proactive, detail-oriented, and able to thrive in a fast-paced, dynamic environment. Strong interpersonal skills are crucial for effective collaboration, while a passion for education and the mission of Outschool will drive their enthusiasm and commitment in this role.