Performance Marketing Manager – Paid Media Campaigns

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Written by AI from the job title and company, not by Levanta, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager – Paid Media Campaigns at Levanta will be responsible for designing, implementing, and optimizing paid advertisement strategies across multiple platforms to drive traffic, improve brand awareness, and enhance conversion rates. This role requires a strategic thinker who can analyze data to improve decision-making processes and contribute to the overarching marketing objectives of the organization. The ideal candidate will collaborate with cross-functional teams, oversee campaign budgets, and utilize analytics to evaluate performance, ensuring that the company's investments yield significant ROI.

Job Responsibilities

• Develop and execute comprehensive paid media strategies, including but not limited to Google Ads, Facebook Ads, and programmatic initiatives.
• Analyze campaign performance metrics and generate reports to provide actionable insights into campaign efficiency and effectiveness.
• Manage and allocate campaign budgets to maximize ROI while maintaining adherence to financial objectives.
• Collaborate with creative teams to develop compelling ad copy and creative assets that resonate with target audiences.
• Conduct A/B testing to refine ad placements, messaging, and visuals, ensuring continual optimization of campaigns.
• Stay up to date with the latest trends and best practices in digital marketing and paid media strategies.
• Work closely with data scientists and analysts to leverage data in driving performance improvements.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in performance marketing with a focus on paid media campaigns.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, or similar platforms.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Experience managing substantial advertising budgets and achieving targeted outcomes.
• Exceptional communication and interpersonal skills to work effectively with various teams.
• Certifications in Google Ads and Facebook Blueprint preferred.

Technologies & Tools

The Performance Marketing Manager will utilize a variety of technologies and tools to enhance campaign performance, including but not limited to Google Ads, Facebook Business Manager, Google Analytics, HubSpot, and data visualization tools such as Tableau or Power BI. A strong familiarity with SEO tools like SEMrush or Moz will also be advantageous for aligned marketing efforts.

Ideal Candidates

The ideal candidates for this position will possess a proactive and results-driven attitude, with a degree of creativity that enhances their analytical capabilities. They should have a track record of successful campaign management and be driven by data to make informed decisions. Strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment are essential. A collaborative mindset, coupled with excellent communication skills, will ensure successful partnerships with internal stakeholders and contribute to Levanta's overall success in performance marketing.