Performance Marketing Manager, Paid Media & Creative

About this kind of role

What a Performance Marketing Manager, Paid Media & Creative usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid advertising campaigns across various digital channels, including search engines, social media, and display networks. This involves analyzing campaign performance data, identifying trends, and making adjustments to improve key metrics like click-through rates, conversion rates, and return on ad spend. A Performance Marketing Manager also collaborates with creative teams to develop compelling ad copy and visuals, ensuring alignment with marketing objectives. They are responsible for budgeting, forecasting, and reporting on campaign results.

Tools and skills: Proficiency in Google Ads, social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.), analytics tools (Google Analytics), data visualization software, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and the ability to thrive in a fast-paced, results-oriented environment often excel in this role.