Performance Marketing Manager (Paid Media)

About this kind of role

What a Performance Marketing Manager (Paid Media) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager focuses on driving measurable business results through paid advertising campaigns. This involves planning, executing, and optimizing campaigns across various digital channels, such as search engines, social media, and display networks. They analyze campaign data to identify areas for improvement and ensure a positive return on investment. Responsibilities often include budget management, A/B testing, and reporting on key performance indicators.

Tools and skills: Proficiency in Google Ads, social media advertising platforms (like Facebook Ads Manager), analytics tools (such as Google Analytics), and strong data analysis skills are essential.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision making, and a desire to continuously improve campaign performance typically excel in this role.