Performance Marketing Manager / Paid Media Strategist

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Job Overview

The Performance Marketing Manager / Paid Media Strategist at UP Venture Media will play a vital role in driving scalable and measurable marketing campaigns across various platforms. The successful candidate will be responsible for developing, executing, and optimizing performance marketing strategies that align with the company's growth objectives. This involves managing paid media initiatives, analyzing campaign performance metrics, and leveraging data-driven insights to maximize return on investment while collaborating with cross-functional teams to ensure cohesive marketing efforts.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies across platforms such as Google Ads, Facebook, and LinkedIn.
• Analyze campaign performance using industry-standard metrics and provide actionable insights for continuous improvement.
• Collaborate with the creative team to design compelling ad copy and visuals that drive user engagement and conversion.
• Conduct extensive keyword research and audience targeting to enhance campaign effectiveness.
• Monitor budget allocations and performance to ensure optimal spend across all paid media channels.
• Utilize A/B testing to refine advertising strategies and improve overall campaign performance.
• Stay up-to-date with the latest industry trends, tools, and best practices to maintain a competitive edge.
• Generate detailed performance reports for stakeholders and present findings and recommendations to enhance future marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in performance marketing or paid media strategy.
• Proficiency in managing large marketing budgets and utilizing various performance marketing tools.
• Strong analytical skills with a data-driven mindset and experience in Google Analytics or similar platforms.
• Expertise in developing and executing campaigns across major advertising networks.
• Exceptional communication and presentation skills, with the ability to articulate ideas clearly.
• High proficiency in Microsoft Office Suite, particularly Excel for reporting and data analysis.

Technologies & Tools

The Performance Marketing Manager / Paid Media Strategist will leverage various technologies and tools to optimize campaign performance, including Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and Google Analytics. Familiarity with marketing automation platforms and CRM tools will also be beneficial to facilitate cohesive marketing efforts.

Ideal Candidates

Ideal candidates for this position will possess a proactive attitude and a strong willingness to learn and adapt in a fast-paced environment. They should have a results-oriented mindset, with the ability to think critically and creatively to solve challenges. Excellent organizational skills, attention to detail, and the ability to work collaboratively across teams will set successful candidates apart. Furthermore, a passion for digital marketing and an eagerness to drive impactful results are essential attributes that align with UP Venture Media's mission.