Performance Marketing Manager, Paid Search & AI Advertising

About this kind of role

What a Performance Marketing Manager, Paid Search & AI Advertising usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid search and artificial intelligence-powered advertising campaigns across various platforms. This includes keyword research, ad copy creation, bid management, and performance analysis to maximize return on investment. Responsibilities also involve staying current with industry trends, testing new strategies, and collaborating with marketing teams to align campaigns with overall business goals. A key focus is on data-driven decision-making to improve campaign efficiency and achieve key performance indicators.

Tools and skills: Proficiency in Google Ads, Microsoft Advertising, and AI advertising platforms, alongside strong analytical skills, experience with data visualization tools, and a solid understanding of SEO principles are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven optimization, and a desire to stay ahead of the curve in the rapidly evolving digital advertising landscape often thrive in this role.