Performance Marketing Manager

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Written by AI from the job title and company, not by Ramp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Ramp will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies focused on driving user acquisition and engagement. This role requires a deep understanding of data analytics and performance metrics, as the manager will work closely with cross-functional teams to ensure that all marketing activities are aligned with Ramp's growth objectives. The ideal candidate will leverage both creative and analytical skills to increase brand visibility and improve conversion rates, continually developing campaigns that elevate Ramp's market presence.

Job Responsibilities

• Develop and implement performance marketing strategies to drive user acquisition and retention.
• Analyze data and performance metrics to evaluate campaign effectiveness and identify areas for improvement.
• Collaborate with the content, product, and design teams to create compelling marketing materials and advertisements.
• Manage and optimize digital campaigns across various channels, including search engines, social media, and display networks.
• Conduct market research to understand customer preferences and identify competitive insights.
• Monitor industry trends and adjust strategies to remain competitive in the market.
• Prepare and present reports on campaign performance to senior management.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in performance or digital marketing.
• Proficiency in analytics platforms such as Google Analytics, as well as familiarity with CRM software.
• Strong understanding of SEO, SEM, PPC, and social media marketing.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision making.
• Effective communication skills, both verbal and written.
• Experience with A/B testing and multivariate testing methodologies.

Technologies & Tools

The Performance Marketing Manager will utilize various technologies and tools to execute and analyze marketing campaigns effectively, including Google Ads, Facebook Ads Manager, marketing automation platforms (such as HubSpot or Marketo), and data visualization tools (such as Tableau). Familiarity with HTML/CSS for landing page optimization and experience with campaign management tools will also be beneficial.

Ideal Candidates

The ideal candidates for the Performance Marketing Manager position will possess a mix of creativity, analytical proficiency, and a strong passion for data-driven results. They should be proactive problem solvers, able to adapt to the fast-paced and evolving digital landscape. A successful candidate will exhibit strong leadership qualities, a collaborative spirit, and the ability to thrive under pressure while maintaining a sharp focus on business objectives.