Performance Marketing Manager (Remote, Charlotte)

About this kind of role

What a Performance Marketing Manager (Remote, Charlotte) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager plans and executes digital marketing campaigns with a focus on measurable results. This involves managing paid advertising across various channels, analyzing campaign data, and optimizing for maximum return on investment. They often conduct A/B testing, monitor key performance indicators (KPIs), and report on campaign effectiveness. The role also includes budget management and collaborating with creative and analytics teams.

Tools and skills: Proficiency in Google Ads, Facebook Ads Manager, analytics platforms like Google Analytics, and experience with A/B testing methodologies are generally required, alongside strong analytical and communication skills.

Good fit for: Individuals with a data-driven mindset, a passion for digital marketing, and a proven ability to optimize campaigns for performance typically thrive in this role.