Performance Marketing Manager (Remote, Chicago)

About this kind of role

What a Performance Marketing Manager (Remote, Chicago) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager plans and executes digital marketing campaigns with a focus on measurable results. They analyze data to optimize campaigns for maximum return on investment, managing budgets and allocating resources across various channels. Responsibilities often include A/B testing, keyword research, and reporting on campaign performance. They work to improve key performance indicators like cost per acquisition and conversion rates.

Tools and skills: Proficiency in Google Analytics, Google Ads, social media advertising platforms (Facebook, Instagram, etc.), and marketing automation software is generally expected, alongside strong analytical and data interpretation skills.

Good fit for: Individuals who are detail-oriented, data-driven, and possess a strong understanding of digital marketing principles often thrive in this role.