Performance Marketing Manager (Remote, Dallas)

About this kind of role

What a Performance Marketing Manager (Remote, Dallas) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager plans and executes digital marketing campaigns with a focus on measurable results. This involves managing paid advertising across various channels, analyzing campaign data, and optimizing for maximum return on investment. They often conduct A/B testing, monitor key performance indicators (KPIs), and report on campaign performance to stakeholders. The role requires a strong understanding of customer acquisition and retention strategies.

Tools and skills: Proficiency in Google Ads, Facebook Ads Manager, analytics platforms like Google Analytics, and experience with A/B testing methodologies, data analysis, and marketing automation software are generally expected.

Good fit for: Individuals with a data-driven mindset, strong analytical abilities, and a passion for optimizing marketing campaigns to achieve specific business goals often thrive in this role.