Performance Marketing Manager (Remote, Detroit)

About this kind of role

What a Performance Marketing Manager (Remote, Detroit) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager focuses on driving measurable results from marketing campaigns. This involves planning, executing, and optimizing digital advertising across various channels like search engines, social media, and display networks. They analyze campaign data to identify areas for improvement and allocate budget effectively to maximize return on investment. Responsibilities often include A/B testing, keyword research, and reporting on key performance indicators.

Tools and skills: Proficiency in Google Analytics, Google Ads, social media advertising platforms (Facebook, Instagram, LinkedIn, etc.), and data visualization tools is generally expected, alongside strong analytical and project management skills.

Good fit for: Individuals with a data-driven mindset, a passion for digital marketing, and a knack for problem-solving often thrive in this role.