Performance Marketing Manager - Remote

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Overview

The Performance Marketing Manager at Get It Recruit - Marketing will be responsible for developing, executing, and optimizing performance marketing strategies to drive customer acquisition and retention. This role requires a data-driven mindset combined with strong analytical skills to manage campaigns across various digital channels. The ideal candidate will lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all performance metrics are achieved while maintaining budgetary constraints.

Job Responsibilities

• Develop and implement performance marketing strategies to achieve business goals in customer acquisition and retention.
• Manage end-to-end campaigns across various digital platforms, including PPC, social media, and email marketing.
• Analyze marketing data and performance metrics to inform decisions and optimize campaigns effectively.
• Conduct A/B testing and other experimental strategies to enhance the effectiveness of marketing efforts.
• Oversee budget allocation and resource management to ensure ROI targets are met.
• Collaborate with the creative team to ensure that marketing materials align with campaign objectives.
• Provide regular reporting and insights on campaign performance to senior management and stakeholders.
• Stay updated with digital marketing trends and best practices to incorporate innovative strategies into the marketing plan.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in performance marketing, with a proven track record of managing successful online campaigns.
• Strong understanding of digital marketing channels, including Google Ads, Facebook Ads, and SEO.
• Proficiency in analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Experience with marketing automation software and CRM systems.
• Exceptional analytical and problem-solving skills.
• Strong communication and interpersonal skills to collaborate across departments.

Technologies & Tools

The Performance Marketing Manager will utilize various technologies and tools to execute and analyze marketing campaigns effectively. Key tools include Google Ads and Facebook Ads for campaign management, Google Analytics for performance tracking, marketing automation software for email campaigns, and CRM systems for customer relationship management. Familiarity with data visualization tools such as Tableau or Power BI will also be beneficial to present insights in a clear and impactful manner.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager role at Get It Recruit - Marketing will be data-driven, proactive, and results-oriented. They should possess a strong ability to think strategically while executing on tactical initiatives. Excellent communication skills are essential for collaborating with diverse teams, and a passion for digital marketing trends will help them stay ahead in the industry. A strong sense of accountability and the ability to work autonomously in a remote environment are also critical qualities for success in this role.