Performance Marketing Manager (Remote, Houston)

About this kind of role

What a Performance Marketing Manager (Remote, Houston) usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager plans and executes digital marketing campaigns with a focus on measurable results. This involves managing paid advertising across various channels, analyzing campaign data, and optimizing strategies to maximize return on investment. They often conduct A/B testing, monitor key performance indicators (KPIs), and report on campaign performance to stakeholders. The role requires a strong understanding of customer acquisition and retention techniques.

Tools and skills: Proficiency in Google Ads, Facebook Ads Manager, analytics platforms like Google Analytics, and experience with marketing automation software is generally expected, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a data-driven mindset, a passion for digital marketing, and the ability to adapt quickly to changing trends often thrive in this role.