Performance Marketing Manager

About this kind of role

What a Performance Marketing Manager usually does. The employer's own details are in the listing.

Typically does: A Performance Marketing Manager plans and executes digital marketing campaigns with a focus on measurable results, such as conversions and return on investment. They analyze campaign data to optimize performance, identify trends, and make data-driven decisions to improve key metrics. Responsibilities often include managing budgets, A/B testing, and collaborating with creative and analytics teams. This role requires a strong understanding of online advertising platforms and marketing analytics.

Tools and skills: Proficiency in platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics, alongside skills in data analysis, A/B testing, and campaign optimization.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision making, and a desire to continuously improve marketing campaign effectiveness are typically successful in this role.