Performance Marketing Manager

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Written by AI from the job title and company, not by Sienna Charles, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Sienna Charles will be responsible for developing, executing, and optimizing comprehensive performance marketing strategies to drive customer acquisition and revenue growth. This role demands a data-driven approach to identify key performance indicators, analyze campaign performance, and enhance the overall marketing effectiveness. The manager will collaborate closely with cross-functional teams to ensure cohesive messaging and branding throughout all marketing channels while utilizing advanced analytics to inform decision-making and strategy adjustments.

Job Responsibilities

• Develop and implement multi-channel performance marketing strategies focused on driving customer acquisition and retention.
• Monitor, analyze, and report on campaign performance, utilizing data insights to inform and optimize marketing tactics.
• Manage and allocate budgets effectively across various digital channels, ensuring maximum ROI.
• Collaborate with the creative team to develop compelling marketing content that aligns with the brand's voice and audience needs.
• Conduct market research to identify trends and opportunities for campaign enhancement and product promotion.
• Test and optimize landing pages, lead generation forms, and user journeys to improve conversion rates.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to continually evolve performance marketing strategies.
• Lead and mentor a team of marketing specialists, providing guidance and support for their professional development.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Minimum of 5 years experience in performance marketing, with a proven track record of successfully managing digital marketing campaigns.
• Strong proficiency in digital marketing strategies, including PPC, SEO, email marketing, and social media marketing.
• Hands-on experience using analytics tools such as Google Analytics, SEMrush, or similar platforms to drive data-informed decisions.
• Excellent analytical skills coupled with a creative mindset to solve problems and drive new initiatives.
• Strong leadership and interpersonal skills with the ability to collaborate effectively across teams.
• Outstanding communication skills, both written and verbal.

Technologies & Tools

In this role, the Performance Marketing Manager will utilize a variety of technologies and tools to drive marketing efforts, including but not limited to Google Ads, Facebook Ads Manager, HubSpot, Marketo, and various bi-tools for data analysis like Tableau or Power BI. Familiarity with HTML/CSS for landing page optimization, as well as A/B testing tools such as Optimizely, will be instrumental for success in the position.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position at Sienna Charles will possess a strategic mindset, with the ability to analyze complex data sets and extract actionable insights to inform marketing decisions. They should be highly motivated, results-oriented, and exhibit strong project management skills with the ability to juggle multiple priorities effectively. A passion for innovation and staying current with market trends, combined with a collaborative spirit and excellent interpersonal skills, will greatly contribute to their success in this role.