Performance Marketing Manager / Sr. Manager

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Written by AI from the job title and company, not by Empower, so some details may not match this job. The employer's own page has the real description.

Job Overview

Empower is seeking a dedicated and results-driven Performance Marketing Manager/Sr. Manager to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing comprehensive performance marketing strategies that enhance brand awareness, drive high-quality traffic, and generate measurable results. This role requires a blend of analytical thinking, creative problem-solving, and marketing expertise to optimize marketing channels and improve ROI.

Job Responsibilities

• Develop and implement performance marketing strategies across various digital channels, including PPC, display, SEO, and social media.
• Analyze campaign performance data to assess effectiveness and continually optimize marketing efforts.
• Manage and oversee daily operations of marketing campaigns, ensuring they are executed on time and within budget.
• Collaborate with cross-functional teams, including creatives, product management, and analytics, to ensure alignment on marketing goals.
• Monitor industry trends and competitor strategies to identify new opportunities for growth and revenue generation.
• Prepare and present performance reports to senior management, showcasing campaign successes and areas for improvement.
• Lead and mentor a team of marketing professionals, providing guidance on best practices and professional development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in performance marketing, preferably in a managerial role.
• Proven track record of success in driving measurable results through integrated marketing campaigns.
• Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, SEMrush, and Google Analytics.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Experience in budget management and forecasting for marketing initiatives.

Technologies & Tools

The Performance Marketing Manager/Sr. Manager will utilize a variety of technologies and tools to support marketing initiatives. Proficiency in platforms such as Google Ads, Facebook Ads Manager, and email marketing solutions like Mailchimp is expected. Familiarity with analytics tools like Google Analytics and data visualization software will be crucial for tracking campaign performance and making strategic adjustments.

Ideal Candidates

Ideal candidates for this role will possess a strong blend of strategic thinking and creative flair. They should be results-oriented, with a keen eye for detail and a passion for performance marketing. A proactive approach to problem-solving and the ability to thrive in a fast-paced environment are essential. Candidates should also demonstrate a strong capacity to lead teams and foster a collaborative work environment, while exhibiting exemplary communication skills to articulate complex ideas clearly.