Performance Marketing Manager - Star Entertainment USA

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Written by AI from the job title and company, not by Star Entertainment GmbH, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Performance Marketing Manager at Star Entertainment USA plays a critical role in driving online marketing strategies to enhance overall brand performance and achieve business objectives. The successful candidate will be responsible for developing, executing, and optimizing performance marketing campaigns across various digital channels, with a strong focus on data-driven decision making. They will work closely with cross-functional teams to ensure that marketing initiatives align with corporate goals and resonate with target audiences.

Job Responsibilities

• Develop and execute performance marketing strategies to achieve growth targets across various digital channels.
• Manage and optimize paid search, display, social media, and affiliate marketing campaigns.
• Utilize data analytics tools to track campaign performance and derive actionable insights for continuous improvement.
• Collaborate with the creative team to ensure ad creatives support performance goals.
• Control budgets and allocate resources effectively to maximize ROI across performance channels.
• Prepare performance reports and present findings to stakeholders, highlighting key metrics and strategic recommendations.
• Monitor industry trends and competitive landscape to identify new opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• Minimum of 5 years of experience in performance marketing, preferably within the entertainment or gaming industry.
• Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, and analytics tools like Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, capable of working collaboratively with cross-functional teams.
• Demonstrated experience in managing marketing budgets and delivering on performance targets.

Technologies & Tools

The Performance Marketing Manager will be expected to utilize advanced digital marketing tools and technologies, including, but not limited to, Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and various automation and retargeting platforms. Proficiency in CRM software and data visualization tools will also be essential for effective management and analysis of marketing campaigns.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager role at Star Entertainment USA will possess a combination of analytical prowess and creativity. They will be proactive and results-oriented, with the ability to adapt swiftly to changing market conditions while maintaining focus on achieving strategic objectives. Strong leadership qualities, along with exceptional interpersonal skills, will allow them to thrive in a collaborative environment, fostering relationships that contribute to the overall success of the marketing team.