Performance Marketing Manager

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Written by AI from the job title and company, not by Theory USA, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing Manager at Theory USA will play a crucial role in enhancing our digital marketing strategy by optimizing online advertising efforts. This position requires a strategic thinker with a strong understanding of digital channels and analytics. The successful candidate will be responsible for devising and implementing performance marketing campaigns across various platforms, analyzing data to drive user acquisition, and collaborating with cross-functional teams to ensure alignment with overall business goals.

Job Responsibilities

• Develop, execute, and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, and more.
• Conduct A/B testing to continuously optimize ad creative, audience targeting, and bidding strategies.
• Analyze campaign performance metrics and derive actionable insights to improve ROI.
• Collaborate with the marketing team to create compelling ad copy and creative that aligns with the brand voice and campaign objectives.
• Manage relationships with external vendors and agencies to enhance campaign effectiveness.
• Prepare regular reports and presentations on campaign performance to stakeholders.
• Stay updated on industry trends, tools, and best practices in performance marketing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in performance marketing or digital advertising campaigns.
• Proficient in Google Analytics, Microsoft Excel, and performance marketing tools.
• Strong analytical skills with a data-driven decision-making approach.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Performance Marketing Manager will be expected to utilize a range of technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, HubSpot, and various A/B testing and optimization platforms. Proficiency in Excel and data visualization tools is also essential for analyzing campaign data and generating reports.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position at Theory USA is someone who possesses a blend of creativity and analytical skills, with the ability to think critically and strategically about performance marketing. They should be detail-oriented, self-motivated, and possess a strong desire to drive results. A proactive attitude and the ability to adapt to rapidly changing environments will also make a candidate stand out, as will strong teamwork and collaboration abilities that foster synergy with other departments.