Performance Marketing Manager USA

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Written by AI from the job title and company, not by Star Entertainment GmbH, so some details may not match this job. The employer's own page has the real description.

Overview

Star Entertainment GmbH is seeking a highly skilled Performance Marketing Manager to lead our digital marketing efforts in the USA. This role encompasses the strategic planning, execution, and optimization of performance-based marketing initiatives aimed at enhancing customer acquisition, engagement, and retention. The ideal candidate will leverage data insights and market trends to develop effective campaigns across various digital platforms, while also leading a dynamic marketing team.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies that align with overall business goals.
• Manage and optimize multi-channel paid advertising campaigns, including PPC, display, and social media marketing.
• Analyze campaign performance metrics and provide actionable insights to enhance ROI.
• Collaborate with cross-functional teams such as product management, sales, and creative to align marketing initiatives.
• Conduct market research to identify target audiences and determine effective marketing channels.
• Oversee budget management and allocation for performance marketing campaigns.
• Stay updated on industry trends, potential threats, and opportunities for growth.
• Monitor competitors’ marketing strategies and performance to stay competitive.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• A minimum of 5 years of experience in performance marketing, preferably in a managerial role.
• Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads, and analytics tools.
• Strong analytical skills with the ability to interpret data and generate actionable strategies.
• Excellent communication and leadership skills, with a track record of managing successful teams.
• Ability to work in a fast-paced environment and effectively manage multiple projects simultaneously.

Technologies & Tools

The Performance Marketing Manager will be expected to utilize a variety of technologies and tools to ensure the success of marketing campaigns. Key platforms include, but are not limited to, Google Ads, Facebook Business Manager, Google Analytics, SEMrush, and email marketing software like Mailchimp. Familiarity with data visualization tools such as Tableau or Power BI and Customer Relationship Management (CRM) systems will also be highly regarded.

Ideal Candidates

The ideal candidate for the Performance Marketing Manager position will possess a strong blend of creativity and analytical thinking. They should be driven by data and results, with a proven record of achieving marketing objectives through innovative strategies. An effective communicator, this individual will thrive on collaboration and be capable of leading teams while fostering a culture of performance and accountability. A passion for the entertainment industry and understanding of customer behavior within this space is an added advantage.