Performance Marketing & Media - Sr. Manager (REMOTE)

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Written by AI from the job title and company, not by RIP-IT, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Marketing & Media - Sr. Manager at RIP-IT is responsible for driving the strategic planning and execution of performance marketing initiatives across various digital channels. This role encompasses the management of campaigns aimed at achieving high-quality leads and sales growth while optimizing the overall marketing budget. The Sr. Manager will collaborate closely with cross-functional teams to implement innovative marketing strategies that align with RIP-IT's brand objectives and market trends.

Job Responsibilities

• Lead the development and execution of performance marketing strategies aimed at increasing brand awareness and conversion rates.
• Manage and optimize campaigns across various platforms including Google Ads, Facebook, Instagram, and email marketing.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Oversee budget allocation and monitor return on investment (ROI) for all marketing initiatives.
• Collaborate with creative and content teams to produce compelling ad copy and visuals that resonate with target audiences.
• Conduct A/B testing and other optimization methods to enhance campaign effectiveness.
• Stay updated on industry best practices and emerging trends to ensure competitive positioning in the market.
• Prepare regular reports and presentations summarizing performance metrics and strategic recommendations for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• Minimum of 5 years of experience in performance marketing, digital media, or related roles.
• Proficient in analytics tools such as Google Analytics, Facebook Insights, and other performance tracking platforms.
• Strong understanding of SEO, PPC, paid social, and email marketing strategies.
• Demonstrated ability to manage large budgets and optimize campaign performance.
• Exceptional analytical, decision-making, and problem-solving skills.
• Excellent communication and interpersonal skills, with a focus on teamwork.
• High level of proficiency in Excel and marketing automation tools.

Technologies & Tools

The Performance Marketing & Media - Sr. Manager will utilize various technologies and tools, including but not limited to Google Ads, Facebook Advertising Platform, Google Analytics, CRM systems, email marketing tools (such as Mailchimp or HubSpot), and marketing automation platforms. A solid understanding of data analysis software is essential to effectively measure and report on campaign outcomes.

Ideal Candidates

Ideal candidates for this position should possess a strategic mindset coupled with a results-driven approach to marketing. They should be highly organized, detail-oriented, and capable of managing multiple projects simultaneously. A passion for the sports industry and understanding of consumer behavior will enhance their ability to contribute meaningfully to RIP-IT's objectives. Additionally, they should exhibit strong leadership qualities and be effective communicators who thrive in a collaborative environment.