Performance Marketing, Senior Manager

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Written by AI from the job title and company, not by Fay, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of Performance Marketing at Fay will spearhead the development and execution of strategic marketing campaigns aimed at driving customer acquisition, retention, and revenue growth. This role will require a strong analytical mindset, creativity, and a robust understanding of digital marketing channels, particularly paid search, social media, and affiliate marketing. The successful candidate will collaborate closely with cross-functional teams to optimize performance metrics and enhance our brand presence in the digital landscape.

Job Responsibilities

• Lead and manage performance marketing campaigns across various digital channels, including PPC, social media, and email marketing.
• Analyze campaign performance data, providing insights and recommendations for optimization to achieve KPIs.
• Develop and manage budgets for performance marketing initiatives, ensuring effective allocation of resources.
• Collaborate with the analytics team to define and measure success metrics, ensuring alignment with overall business objectives.
• Supervise a team of marketing professionals, providing mentorship and guidance to drive personal and professional development.
• Conduct A/B testing and other experimental methodologies to refine marketing approaches and enhance user engagement.
• Work closely with external vendors and agencies to implement and improve marketing strategies.
• Stay informed on digital marketing trends and emerging technologies, and apply insights accordingly to enhance performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• A minimum of 5 years of experience in performance marketing, preferably in a senior managerial role.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Strong analytical skills with experience in data analysis and performance metrics evaluation.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• High-level strategic thinking and problem-solving abilities, with a focus on results-driven performance.
• Experience in budget management and financial analytics.

Technologies & Tools

This position will utilize various technologies and tools essential for executing performance marketing initiatives effectively. Key tools include Google Ads and Google Analytics for campaign management and performance tracking, social media management platforms such as Hootsuite or Sprout Social, email marketing software like Mailchimp, CRM systems for customer data management, and data visualization tools such as Tableau or Looker for analytical reporting.

Ideal Candidates

An ideal candidate for the Senior Manager of Performance Marketing at Fay will possess a strong blend of analytical prowess, creativity, and strategic thinking. They should be adept at navigating complex marketing landscapes while keeping a keen focus on measurable outcomes. High levels of adaptability, an innovative mindset, and excellent leadership capabilities are crucial to motivating a team and driving marketing initiatives forward. Strong communication skills and the ability to foster cross-departmental collaboration will further enhance their effectiveness in this role.