Performance Marketing, Senior Manager

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Written by AI from the job title and company, not by Fay, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Performance Marketing at Fay will lead strategic initiatives to enhance our online presence and drive measurable results in digital marketing. This role entails developing and executing data-driven marketing campaigns across various platforms, optimizing performance through rigorous analysis, and collaborating with cross-functional teams to align marketing goals with overall business objectives. The successful candidate will be responsible for managing a talented team, budgeting for marketing efforts, and innovating marketing strategies to improve user engagement and conversion rates.

Job Responsibilities

• Design and implement performance marketing strategies that align with the company's goals.
• Analyze data and metrics to evaluate the effectiveness of campaigns, making adjustments based on performance insights.
• Oversee budget allocation for digital marketing activities, ensuring optimal spend and ROI.
• Lead a team of marketing professionals, providing mentorship and guidance to foster personal and professional growth.
• Collaborate with product, sales, and customer service teams to create integrated marketing campaigns that enhance customer engagement.
• Stay current with industry trends and best practices, integrating innovative solutions into marketing strategies.
• Manage relationships with external vendors and agencies to drive results in performance marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in performance marketing or digital marketing roles.
• Proven track record of managing successful marketing campaigns with measurable results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with various digital marketing tools and platforms, including Google Ads, Facebook Ads, and SEO/SEM best practices.
• Excellent communication and leadership skills, with the ability to motivate a team and collaborate effectively across departments.
• Knowledge of marketing automation tools and CRM systems.

Technologies & Tools

In this role, the Senior Manager of Performance Marketing will utilize a range of technologies and tools, including but not limited to Google Analytics for tracking website traffic and conversion metrics, major social media advertising platforms like Facebook Ads and LinkedIn Ads for targeted campaigns, as well as email marketing software for customer engagement efforts. Familiarity with marketing automation tools such as HubSpot or Marketo and CRM systems will be essential for effective audience segmentation and campaign management.

Ideal Candidates

The ideal candidate for the Senior Manager of Performance Marketing position possesses a robust blend of creative and analytical skills, demonstrating a passion for data-driven decision-making and an innovative approach to marketing challenges. They should exhibit strong leadership qualities, showcasing the ability to inspire and guide a team toward shared goals. Excellent communication and interpersonal skills are vital, enabling effective collaboration with diverse teams. A proactive mindset, adaptability to change, and a continuous desire for learning are essential traits for success in this dynamic environment.