Performance Marketing, Senior Manager

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Written by AI from the job title and company, not by Fay, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Performance Marketing at Fay will play a pivotal role in driving the company’s marketing strategy focusing on maximizing the effectiveness of digital advertising campaigns. This individual will lead a team to optimize performance across various channels, utilize data analytics to inform decisions, and ensure alignment with broader business objectives. The Senior Manager will be responsible for formulating and executing robust marketing strategies that enhance brand visibility, acquire new customers, and retain current clientele while managing budgets and performance metrics effectively.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies across digital channels to support business objectives.
• Manage and optimize multi-channel campaigns including SEM, SEO, display advertising, social media, and content marketing.
• Analyze campaign performance metrics and utilize insights to refine strategies and enhance customer engagement.
• Lead a team of marketing professionals, providing guidance and mentorship to encourage professional growth and development.
• Collaborate with cross-functional teams including sales, product, and creative to ensure cohesive marketing efforts.
• Monitor and manage budgets and forecasts for performance marketing initiatives to achieve maximum ROI.
• Stay abreast of industry trends and technologies to implement best practices and innovative approaches in marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5-7 years of experience in performance marketing, with at least 2 years in a managerial role.
• Proficient understanding of digital marketing channels and analytics tools (Google Analytics, SEMrush, etc.).
• Strong analytical skills with a data-driven mindset and proven experience in managing large-scale marketing campaigns.
• Exceptional leadership and team management abilities, capable of motivating and developing a high-performing team.
• Excellent verbal and written communication skills to effectively convey ideas and engage stakeholders.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a variety of technologies and tools essential for campaign management and performance analysis. These include digital advertising platforms such as Google Ads and Facebook Ads, analytics software like Google Analytics and Adobe Analytics, as well as SEO tools like Ahrefs and SEMrush. Additionally, experience with marketing automation platforms, such as HubSpot or Marketo, will be beneficial to streamline campaign workflows and enhance customer relationship management.

Ideal Candidates

Ideal candidates for the Senior Manager of Performance Marketing position will possess a proactive and strategic mindset, characterized by strong analytical skills and a keen attention to detail. They should exhibit an innovative approach to marketing challenges and demonstrate a passion for leveraging data to drive marketing success. Candidates should thrive in a collaborative environment, displaying excellent interpersonal skills to foster team engagement and effective cross-department communication. A track record of measurable results in previous roles and the ability to consistently surpass performance expectations will set applicants apart.