Performance Marketing, Senior Manager

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Written by AI from the job title and company, not by Fay, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Manager of Performance Marketing at Fay, you will oversee and enhance our digital marketing strategies to drive customer acquisition, engagement, and retention. You will be responsible for developing, implementing, and optimizing multi-channel marketing campaigns that align with company objectives and revenue goals. This role requires a strong analytical mindset, creativity, and the ability to lead a team, ensuring that all marketing efforts are data-driven and results-oriented.

Job Responsibilities

• Develop and execute comprehensive performance marketing strategies across multiple channels including PPC, SEO, email marketing, and social media.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to optimize future marketing efforts.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Collaborate with cross-functional teams to align marketing initiatives with product development and sales objectives.
• Conduct competitive analysis and market research to identify industry trends and opportunities for growth.
• Oversee budget allocation for marketing campaigns, ensuring maximum ROI while adhering to financial targets.
• Utilize advanced analytics tools to track and measure user engagement and conversion rates.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in performance marketing, preferably in a leadership role.
• Proven experience managing multi-channel marketing campaigns with measurable results.
• Strong proficiency in digital marketing analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Exceptional analytical skills with a strong understanding of data interpretation and reporting.
• Excellent communication and leadership abilities.
• Knowledge of current marketing trends and best practices.

Technologies & Tools

The Senior Manager of Performance Marketing will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. Key tools include Google Analytics for tracking website traffic and user behavior, SEMrush for SEO and competitive analysis, email marketing platforms such as Mailchimp or Marketo, and social media advertising tools like Facebook Ads Manager and LinkedIn Campaign Manager. Familiarity with CRM software such as Salesforce may also be advantageous.

Ideal Candidates

Ideal candidates for the Senior Manager of Performance Marketing position are strategic thinkers with a passion for data-driven decision-making. They exhibit strong leadership skills and the ability to inspire and motivate a team. A proactive approach to problem-solving, combined with exceptional communication abilities, is essential for success in this role. Successful candidates are adaptable, always seeking new ways to improve performance and achieve marketing goals while staying current with industry trends and innovations.