Performance Media Manager - Social Media Strategy & Optimization

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Media Manager - Social Media Strategy & Optimization at Get It Recruit - Marketing is responsible for developing, executing, and optimizing social media campaigns aligned with client objectives. This role involves utilizing data-driven insights to enhance social media performance, manage budgets, and lead a team in delivering outstanding media strategies. The Performance Media Manager will collaborate across departments to ensure a cohesive approach to social media marketing and drive measurable business results.

Job Responsibilities

• Develop and implement comprehensive social media strategies to improve brand visibility and engagement.
• Monitor, analyze, and report on social media performance metrics to inform campaign optimization.
• Manage budgeting and forecasting for social media advertising initiatives.
• Oversee a team of social media specialists and coordinate their activities to ensure alignment with overall marketing goals.
• Collaborate with the content team to create compelling social media content that resonates with target audiences.
• Stay updated on industry trends and social media best practices to recommend innovative strategies.
• Conduct competitor analysis to identify opportunities for optimization and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, with a focus on performance-based campaigns.
• Strong knowledge of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Proficient in analytics tools such as Google Analytics, Facebook Insights, and social media management software.
• Demonstrated expertise in data analysis and performance metrics.
• Excellent communication skills, both written and verbal.
• Ability to lead, mentor, and motivate a team in achieving shared objectives.

Technologies & Tools

The Performance Media Manager will utilize various technologies and tools including social media management platforms such as Hootsuite or Sprout Social, analytics software like Google Analytics, and advertising platforms including Google Ads and Facebook Ads Manager. Familiarity with customer relationship management (CRM) software and email marketing tools is also beneficial for the integration of social media marketing efforts.

Ideal Candidates

Ideal candidates for the Performance Media Manager position are highly analytical individuals who are results-driven and possess strong problem-solving abilities. They should exhibit a creative mindset combined with excellent data interpretation skills. Successful candidates will thrive in a fast-paced environment, demonstrate effective leadership capabilities, and possess exceptional collaboration and communication skills. A passion for social media trends and the evolving digital landscape is essential for this role.