Performance Media Marketing Manager

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Written by AI from the job title and company, not by PrettyLitter, so some details may not match this job. The employer's own page has the real description.

Overview

The Performance Media Marketing Manager at PrettyLitter is responsible for developing, implementing, and optimizing performance-driven marketing campaigns that drive customer acquisition, increase brand awareness, and enhance our digital presence. This role requires a deep understanding of paid media strategies, data analysis, and technology integrations to ensure that marketing spend is maximized. The ideal candidate will collaborate across teams to leverage insights that inform marketing initiatives and enhance overall business performance.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across various platforms including Google Ads, social media, and display networks.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Collaborate with cross-functional teams, including creative and product teams, to optimize ad content and increase conversion rates.
• Manage and allocate budgets effectively to achieve maximum ROI on media investments.
• Conduct A/B testing on ad creative and targeting strategies to refine approaches.
• Stay updated on industry best practices, competitive landscape, and new technological advancements in performance marketing.
• Prepare and present performance reports to senior management, offering action-oriented recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in performance marketing, with a focus on digital channels.
• Proficient in analytics tools such as Google Analytics, SEMrush, or similar software.
• Strong understanding of PPC, SEM, and social media advertising principles.
• Excellent analytical skills with the ability to leverage data for decision-making.
• Strong written and verbal communication skills.
• Experience with marketing automation platforms is a plus.

Technologies & Tools

This position requires proficiency in various technologies and tools to effectively execute performance media marketing strategies. The candidate will utilize platforms such as Google Ads, Facebook Ads Manager, and programmatic ad platforms, alongside analytics software like Google Analytics and Tableau to monitor performance metrics. Familiarity with marketing automation tools is beneficial to streamline campaign execution and data analysis.

Ideal Candidates

The ideal candidate for the Performance Media Marketing Manager position at PrettyLitter will possess a strong analytical mindset combined with creative problem-solving capabilities. They should be results-driven, able to thrive in a fast-paced environment, and demonstrate a proactive approach to learning and development. Excellent collaboration skills and the ability to communicate complex concepts to diverse audiences are essential. A passion for pet wellness and an understanding of the e-commerce landscape would be an added advantage.