PPC Digital Marketing Manager

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Written by AI from the job title and company, not by VIZ Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The PPC Digital Marketing Manager at VIZ Media will be responsible for developing, implementing, and managing pay-per-click (PPC) advertising campaigns across various platforms to maximize return on investment (ROI) and drive traffic. This position requires a strategic thinker who can analyze data to optimize campaigns, manage budgets effectively, and collaborate with the marketing team to align PPC strategies with broader marketing initiatives. The ideal candidate will possess strong analytical skills and experience in managing high-performing campaigns in a fast-paced environment.

Job Responsibilities

• Develop and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Conduct keyword research to identify high-performing target keywords and optimized ad copy.
• Analyze campaign performance metrics and generate detailed reports to assess effectiveness and identify areas for improvement.
• Monitor and manage PPC budgets to ensure optimal spending and ROI.
• Stay updated on current trends in digital marketing and PPC strategies to ensure the company’s competitive edge.
• Collaborate with the content and creative teams to create compelling landing pages and ad visuals.
• Conduct A/B testing for ad variations to optimize click-through rates (CTR) and conversion rates.
• Provide training and guidance to junior marketing team members regarding best practices in PPC management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in managing PPC campaigns, preferably in the entertainment or media industry.
• Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other relevant platforms.
• Proficient in analytical tools such as Google Analytics, Excel, and PPC management software.
• Excellent communication and collaboration skills can work effectively in a cross-functional team environment.
• Detail-oriented with strong organizational and multitasking abilities.
• Certifications in Google Ads and other PPC platforms are a plus.

Technologies & Tools

The PPC Digital Marketing Manager will utilize various technologies and tools including Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics, SEMrush, Ahrefs, and Microsoft Excel to drive successful advertising campaigns. Familiarity with marketing automation tools and CRM systems is also beneficial for integrating PPC efforts with broader marketing strategies.

Ideal Candidates

The ideal candidate for the PPC Digital Marketing Manager position is analytical and results-driven, with a demonstrated track record of successful PPC campaign management. They possess strong problem-solving abilities and are adept at deriving actionable insights from complex data sets. A passion for digital marketing and stay abreast of industry trends is essential. Additionally, candidates should have excellent interpersonal skills to foster collaboration and effectively communicate their strategies and findings within the team.